New Methods, New Prospects: Using Open Data to Fuel Your Pipeline

Feeding qualified individuals into an organization’s pipeline is a key component to prospect research. Although wealth screenings through various vendors help to accomplish this task, the price of such services make them a luxury that many organizations are unable to afford. In an effort to mitigate this disparity, this presentation will introduce prospecting methods utilizing open data that any organization, big or small, can take advantage of.

Through the use of NYC Open Data and other open database sources, attendees will learn how to use free public data sets to identify wealth and affinity within their organization's prospect pool. At the end of the presentation, attendees will know where to search for open data and how to match their organization’s constituents to prospective individuals of interest discovered in public data sets using Excel.